Integrated with Landing Page Optimisation tools
The results of an A/B split test are an essential part of producing an effective website that delivers results. However if you don’t take into account call tracking data, then the figures generated in the A/B test may not indicate the most effective landing page. In a theoretical example, a business may generate considerable email inquiry from one landing page but the comparison landing page may generate fewer emails but more calls that lead to higher overall revenue.
Without the integration of call tracking and the inclusion of call tracking data, the business would inaccurately identify the most successful landing page in our theoretical example. Analysing call tracking data together with online data, the user experience team will receive a more accurate measurement of the most effective landing page when testing two pages in an A/B environment.
Delacon’s call tracking solution is integrated with Optimizely.
Optimizely proudly asserts their dominance as the leading website optimisation platform in the world. The brand was originally founded by two former Google employees who noted that optimisation was challenging for user experience teams. Their aim was to develop easy to use software that would, “provide a platform for businesses to be able to conceive and run experiments that helped them make better data-driven decisions.”