Integrated with Landing Page Optimisation tools

The results of an A/B split test are an essential part of producing an effective website that delivers results. However, if you don’t take into account call tracking data, then the figures generated in the A/B test may not indicate the most effective landing page.

Imagine a scenario where a business generates considerable email inquiry from the ‘A’ landing page, but the ‘B’ landing page generates fewer emails but more calls that lead to higher overall revenue. Without the integration of call tracking and the inclusion of call tracking data, the business would inaccurately identify landing page ‘A’ as the most successful landing page. Analysing call tracking data together with online data, the user experience team will receive a more accurate measurement of the most effective landing page when testing two pages in an A/B environment.

Delacon’s call tracking solution is integrated with Optimizely.

Why integrate Landing Optimisation tools with Call Tracking?

  • To conduct more accurate A/B split testing of landing pages
  • To obtain accurate measurement of goals such as conversions
  • To make optimisation decisions based on the most accurate measurement
  • To more effectively improve landing page content that enhances the customer journey and experience



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Optimizely proudly asserts their dominance as the leading website optimisation platform in the world. The brand was originally founded by two former Google employees who noted that optimisation was challenging for user experience teams. Their aim was to develop easy-to-use software that would “provide a platform for businesses to be able to conceive and run experiments that helped them make better data-driven decisions.”