Delacon’s call tracking solution is integrated with Google Analytics, so that you can analyse your call data together with your web traffic in your analytics accounts. You’ll be able to view and compare data relating to both online web enquiries and phone leads at the same time within one platform.
The process hinges around the concept of a call as a conversion. By considering a call as a goal, you’ll be able to identify every time a customer calls you from your website.
The following screenshots and videos demonstrate the types of call insights you can gain by sending call tracking data to Google Analytics.
Watch real-time call data populate a Google Analytics dashboard
Call Tracking with Organic Search
Call Tracking with Paid Search
Analyse the volume of calls from online campaigns
Analyse the volume of paid keywords that generate calls
Analyse the volume of calls that come from a landing page
Compare data of both clicks and calls side by side
Analyse call data that comes from different regions
Analyse call data that comes from different cities
Analyse the customer journey through your website that led to a call
Analyse survey data collected on a call (Universal Analytics only)
Analyse survey data collected on a call
Our team can show you how to create custom reports within Google Analytics that will give you insights into call data particularly relevant to your business.
For more information, contact Delacon today.
