GDPR Compliance
For our European customers, Delacon has recently undertaken a program to become GDPR compliant. We have taken these steps to show our clients that we are committed to the importance of data privacy and security. The steps the business has taken…
Partner Marketing and Call Tracking
Partner Marketing has become the mainstay of the major brand’s marketing strategy. While once thought of as simply a lead generation tool through affiliates, creating strategic marketing partnerships has become vital for brand engagement and discovery. A recent survey from…
Call Tracking and CRM Data Matching
Data Matching is the process of matching your CRM sales data with call data, so you can attribute the sale back to the original call. In turn, this allows you to effectively attribute sales made over the phone back to…
Delacon Call Tracking Code Now Using gzip Compression
The Delacon call tracking code is now utilising gzip compression, a significant change to our code to help improve your overall website performance.
Overcoming Call Tracking Concerns
When discussing call tracking with our clients, we sometimes encounter a number of concerns to using the solution. Often this is because some businesses may not fully understand the value call tracking can provide and when weighing up its costs…
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