There’s no dispute that publishing well-written online content has many positive benefits for businesses. Apart from providing pivotal SEO implications, engaging blog articles and content pages can inspire readers to share the links with their online communities and offers the…
You’ve engaged the services of Delacon to track calls from your marketing campaigns. The data is being captured and sent to your desired software platform or platforms. Fantastic – this is the first step towards making informed decisions with the…
It's a key aim to devise ways to move prospects down the sales funnel as quickly as possible so they progress from an open lead to a fully-fledged customer. There are many strategies and techniques you can use to progress…
It’s been several weeks since Google rolled out their uniform close variant matching as a way of connecting prospects to businesses - even if the prospect makes a typo when entering the appropriate keywords or phrases. When Google made the…
Delacon’s customers who have migrated to Universal Analytics will be excited to hear that our development team have worked out how to send even more data into the Analytics tool. By creating custom dimensions and metrics, you’ll be able to…
Discussion around the use of brand-focused keywords in an online paid campaign is one that takes place in businesses the world over. Detractors may argue that it’s unnecessarily redundant because your website will rank organically if leads enter your business…
To analyse call data in Google Analytics, Delacon recommends using two different over-arching report types. The first is what we call the offline call report. This is a custom report that you need to create within your profile. The purpose…
Google’s latest incarnation of their reporting tool comes with additional features that are sure to be of interest to call tracking proponents who appreciate the ability to analyse call data within Google Analytics. Delacon’s post call survey functionality is popular…
I’m sure you've seen an example of these types of advertisements on television – where an advertiser tries to encourage prospects to enter select keywords into a search engine for more information on the product or service that they're offering.…
It's always a cause of celebration when one of your sales team successfully convinces a prospect to sign up for your goods or services. That moment demonstrates the prowess of your sales person and the success of a marketing campaign…
