In today’s increasingly digital and mobile driven world, it could be easy to think that everything can be done digitally and without any interaction with another human being. After all there are apps, mobile sites and all number of avenues to…
Partner Marketing has become the mainstay of the major brand’s marketing strategy. While once thought of as simply a lead generation tool through affiliates, creating strategic marketing partnerships has become vital for brand engagement and discovery. A recent survey from…
Data Matching is the process of matching your CRM sales data with call data, so you can attribute the sale back to the original call. In turn, this allows you to effectively attribute sales made over the phone back to…
Proxy sites are a method used to enable call tracking on a website. The original website is mirrored on a proxy server and call tracking numbers are placed on the duplicate site However there are some risks involved when using…
Call Tracking is a fantastic tool to have in your arsenal, allowing at its most basic level to see how many calls your business is receiving. However there are a number of different ways call tracking data can be integrated…
Google Data Studio is a data visualization platform, letting you create ‘dynamic and visually compelling reports and dashboards’. Its ability to connect to multiple data sources – both within the Google ecosystem and outside – makes it incredibly flexible to…
Delacon's call tracking solution is now integrated with Optimizely X, Optimizely's upgrade to their classic version. Optimizely X is an experimentation platform, allowing businesses to build digital experiments – including A/B testing and personsalisation - to help improve customer experience.…
Speech analytics has a number of applications across any business. In this blog we focus on some of the marketing applications and how it can help improve your marketing efforts.
The Delacon call tracking code is now utilising gzip compression, a significant change to our code to help improve your overall website performance.
