Data Matching is the process of matching your CRM sales data with call data, so you can attribute the sale back to the original call. In turn, this allows you to effectively attribute sales made over the phone back to…
Proxy sites are a method used to enable call tracking on a website. The original website is mirrored on a proxy server and call tracking numbers are placed on the duplicate site However there are some risks involved when using…
Call Tracking is a fantastic tool to have in your arsenal, allowing at its most basic level to see how many calls your business is receiving. However there are a number of different ways call tracking data can be integrated…
Google Data Studio is a data visualization platform, letting you create ‘dynamic and visually compelling reports and dashboards’. Its ability to connect to multiple data sources – both within the Google ecosystem and outside – makes it incredibly flexible to…
Delacon's call tracking solution is now integrated with Optimizely X, Optimizely's upgrade to their classic version. Optimizely X is an experimentation platform, allowing businesses to build digital experiments – including A/B testing and personsalisation - to help improve customer experience.…
Speech analytics has a number of applications across any business. In this blog we focus on some of the marketing applications and how it can help improve your marketing efforts.
The Delacon call tracking code is now utilising gzip compression, a significant change to our code to help improve your overall website performance.
Generally, Delacon’s call tracking code is fairly easy to implement. Thanks to some recent innovations, our simple one line code automatically updates the phone numbers on the web page the code is implemented on. However while simply inserting the code into…
As marketers, we are responsible for ensuring we maximize the ROI on our marketing spend. Often this involves using the data that is available to us – both online and offline. Call Tracking can provide a lot of data on…
The Delacon Mobile App is now available for both the iPhone and Android. You can download it through the App Store or through Google Play.
