You’d be amazed by the kinds of insights that Call Tracking data can give you about your customers. Traditionally, digital marketing has concentrated on collecting leads through online channels only. This usually means collecting customer data through form submissions, or…
Taking Call Analytics to the next level – tips for getting the best out of your marketing analytics Our latest white paper gives you the insights you need to take your marketing analytics to the next level. By including Call…
More and more people are getting in touch by phone – are you ready? Across the energy industry, phone calls from paid search cost around 31% less than form submissions. Couple this with the high value of sales made over…
Search Plus streamlines customer reporting with Delacon-Acquisio integration Search Plus is boutique agency based in Melbourne. It unlocks new revenue streams for its high-profile clients by delivering results from search, paid media and social media campaigns. Regular reporting on those…
You can now choose to send different SMS messages depending on the outcome of the call Delacon’s SMS360 feature, which allows you to send a post-call SMS message to your customers, has been improved again. Until now, when a customer…
Australian Motor Industry – A Roadmap for the Offline Customer Journey using Call Analytics The Australian motor industry in going from strength to strength, but with the changing automotive habits of younger people, how will the industry fare in the…
Delacon’s latest feature, SMS360, lets you follow up with your customers with a post-call SMS message. If a customer uses a mobile phone to call your number, you can send them an automatic text message as soon as they hang…
Delacon’s Speech Analytics Module (SAM) provides you with the ability to automatically transcribe and analyse every phone call your business receives. The SAM can also place these calls into predefined call categories. The existing SAM Call Categoriser uses a probability…
Partnerize supports marketers with an end-to-end partnership platform that automates traditionally tedious tasks associated with partner management to help you find and convert your target audience at scale. It allows you to track all of your partner channels in one…
How Flight Centre used a range of partners, including Delacon, to optimise their customer experience On 25 March 2021, Clinton Hearne from Flight Centre joined Sandra Pigram from Delacon to talk about Customer Experience optimisation. Here’s what we learned from…
