Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s biggest enterprises are spending millions, on bidding for branded keywords to…
Speaking with your customers is the most important element of customer service- it adds the human element to all your transactions and plays an integral part in developing and building long-standing relationships. Speech Analytics looks to strengthen this process by…
Delacon is excited to announce that our Google AdWords call extensions can now be automatically assigned. We have implemented a simple, two-step process which allows for quick and easy setup of automatic AdWords call extensions for existing customers and a…
Speech Analytics has many different applications and benefits, including assisting with service or support related calls. While sales calls may be a focus for most businesses, having an optimised service or support function can go a long way to ensuring…
Did you know that if your website displays a phone number as an image you can now use Delacon’s call tracking? Previously, if your website displayed a phone number as an image (rather than as text), the only way you…
For our European customers, Delacon has recently undertaken a program to become GDPR compliant. We have taken these steps to show our clients that we are committed to the importance of data privacy and security. The steps the business has taken…
PCI - DSS Compliance (Payment Card Industry Data Security Standard) are security and compliance requirements for all companies and merchants accepting credit card payments, whether in store, online or over the phone.
In today’s increasingly digital and mobile driven world, it could be easy to think that everything can be done digitally and without any interaction with another human being. After all there are apps, mobile sites and all number of avenues to…
Partner Marketing has become the mainstay of the major brand’s marketing strategy. While once thought of as simply a lead generation tool through affiliates, creating strategic marketing partnerships has become vital for brand engagement and discovery. A recent survey from…
