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Lyndon Barnett

This author has written 54 articles
Lyndon Barnett » Page 4
Google Recognises The Value Of Call Data In AdWords

Google recognises the value of call data in AdWords

  • August 20, 2014
  • Lyndon Barnett
  • Analytics, Call Tracking
  • 0 Comments

Google recently announced an addition to their AdWords platform. The search giant will now give advertisers the ability to track call conversions for customers who click on a paid ad and then call the business after browsing the website. Until now,…

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Using Call Data For Predictive Analytics

Using call data for predictive analytics

  • August 14, 2014
  • Lyndon Barnett
  • Analytics, Call Tracking
  • 0 Comments

Call tracking is certainly fantastic at providing unique insights about the people that are calling your business. Delacon’s call tracking solution captures a range of data about the caller including the marketing campaign that prompted the call, the keywords they…

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Delacon’s Call Tracking Solution Integrates Optimizely

Delacon’s call tracking solution integrates Optimizely

  • August 6, 2014
  • Lyndon Barnett
  • Press Releases
  • 0 Comments

The ability to determine the success of customer experience optimization, including split testing, within Optimizely today became even more accurate with the integration of Delacon’s call tracking solution. Delacon’s team has devised a unique method to analyse call data from…

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The Perils Of Attempting Call Tracking Without Delacon’s Software Solution

The perils of attempting call tracking without Delacon’s software solution

  • August 1, 2014
  • Lyndon Barnett
  • Call Tracking
  • 0 Comments

The team at Delacon pride themselves on the accuracy of our call tracking solution. Through the innovative use dynamic numbers that track individual web sessions, our call tracking solution matches each customer’s online website journey with the telephone call. Similarly,…

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Sales And Marketing Both Making More Informed Decisions With A Post-call Feedback Survey

Sales and Marketing both making more informed decisions with a post-call feedback survey

  • July 24, 2014
  • Lyndon Barnett
  • Call Tracking, Call Tracking Integration, CRM
  • 0 Comments

As an optional extra with Delacon’s call tracking solution, companies can benefit from what we call a post-call feedback survey. This is a particularly useful feature that allows for immediate visibility on the outcome of a call. After the customer hangs up, the…

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Make A/B Split Testing Decisions Based On Complete Data

Make A/B split testing decisions based on complete data

  • July 18, 2014
  • Lyndon Barnett
  • Call Tracking, Call Tracking Integration, Landing Page Optimisation
  • 0 Comments

The process of refinement towards a perfectly optimised website is continual voyage of discovery for many user experience teams. As more effective methods that enhance the navigation of a website driving the lead to enquire are found – then the process continues.…

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Tracking Calls From Banner Advertisements And EDMs

Tracking calls from banner advertisements and eDMs

  • July 11, 2014
  • Lyndon Barnett
  • Call Tracking
  • 0 Comments

Online banner advertising and eDMs can deliver significant traffic to websites. The use of engaging graphics in conjunction with snappy straplines and headings are often irresistible to users casually browsing websites. Similarly, edMs sent to your database can deliver significant…

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Gain Insights From Placing Unique Call Tracking Numbers On Multiple Advertising Sources

Gain insights from placing unique call tracking numbers on multiple advertising sources

  • July 4, 2014
  • Lyndon Barnett
  • Call Tracking
  • 0 Comments

Despite certain predictions, print media remains as a dominant source of information and entertainment in our lives. Newsagents continue to stock magazines that cover everything from big-name glossy mags to niche offerings that only appeal to a select few. As…

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Digital Agency Acidgreen Uses Delacon’s Call Tracking Solution To Accurately Quantify Leads And Sales

Digital Agency acidgreen uses Delacon’s call tracking solution to accurately quantify leads and sales

  • June 30, 2014
  • Lyndon Barnett
  • Case Studies
  • 0 Comments

Background Award-winning digital agency, acidgreen provides internet marketing services to their clients such as search engine optimisation, pay per click, social media marketing and email marketing. When instigating digital marketing campaigns, acidgreen aims to achieve the best possible return for…

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The Advantages Of Embarking On A Call Tracking Pilot

The advantages of embarking on a call tracking pilot

  • June 25, 2014
  • Lyndon Barnett
  • Call Tracking
  • 0 Comments

When considering a new software implementation, it’s always a good idea to fully understand the benefits of the application. While the theory of call tracking and the potential for greater optimisation of campaigns sounds great, until the results are seen…

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