Integrated into Web Analytics

Web analytics is about measurement and assessing the success of online marketing initiatives – whether that be the volume of visitors your website received, how they arrived on your website and what they do once they’re there.

However there’s one key piece of the puzzle that’s missing.

With the integration of call tracking into an analytics platform such as Google Analytics and Google Universal Analytics, you can not only measure the customer’s journey from their online exploration through to the offline call but you’ll be able to look at web engagement and phone analytics side by side in one platform. Delacon’s integration into analytics delivers completeness of information.

Why integrate Call Tracking with Google Analytics

  • Advanced reporting on calls as a conversion
  • Easy access to both online and offline (calls) conversion
  • More accurate measurement of conversions
  • Deeper understanding and insights of customers’ journeys
  • Easy integration with Google AdWords for more accurate paid campaign measurement

Google Analytics

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Powerful, flexible and easy-to-use, Google Analytics, allows businesses to analyze online traffic data within a user friendly interface. With a greater understanding of web visitation, you can strengthen your marketing initiatives and create higher converting websites.

Omniture

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Omniture/Adobe Digital Marketing Suite delivers the most innovative solutions for optimizing marketing campaigns and maximizing return on every marketing dollar.