A conversation with your customer is the best way possible you can interact with your clients as it allows you to engage them directly and personally in conversation and not indirectly through an eDM or advertising.
But what if you could actually analyse these calls? Our call transcription product not only transcribes calls for you but can analyse certain elements of the call to help you make better marketing decisions.
How does it work?
Our Call Transcription feature sits alongside your phone system so there is no need to make any changes to your existing infrastructure. Calls are transcribed in almost real time and will be available shortly after the call has finished.
Call transcription features:
Calls are transcribed with 80% accuracy, allowing you to analyse spoken word. Please see example below of what a transcription looks like:
The transcription is accessible from the detailed call log in your Delacon login, under the Call Transcription column:
Perhaps the most important feature of the call transcription product, transcriptions from phone calls can be scanned for specific keywords relevant to your business and assess the call for quality.
For example if you are running a customer service department, you may want to pick up the keywords ‘complaint’, ‘not working’, ‘difficulty’ etc’. Essentially this feature can allow you to analyse every call without actually listening to every call.
Further Analysis Options
The analysis provided will pick up the gender of the caller and the operator who answers the call.
Multiple languages supported
The product can support multiple languages:
- English (Aus/NZ, North American, UK, Singapore)
How can I use all this analysis?
The analysis of the call transcription has many different applications:
Determine quality of phone calls and leads
By analysing for specific key words, you can determine the overall quality of the phone call.
Did the call result in a sale, complaint or something else?
Set your call tracking solution to analyse for specific keywords that indicate the call outcome. These may be sale specific keywords such as ‘buy’, ‘purchase’, ‘order’, ‘re-order’ and the actual dollar value of the sale or complaint keywords such as ‘not-happy’, ‘broken’ or ‘not working’.
This data can then be fed into our reports as well as a number of marketing software platforms and your CRM.
Were scripts followed appropriately?
If you want to find out if agents are following scripts appropriately you can set your call tracking solution to analyse for scripted keywords. This can then be married up with your sales data to see if an agent not using the appropriate script is underperforming in sales.
By effectively listening to every conversation, you can assign values to a conversation based on your own metrics to come up with a lead score. Lead scoring can help work out which agents are performing best, what strategies are leading to a conversion and which campaigns are driving the most valuable sales calls.
How can it help me get a more accurate CPA?
We all know that not every single call can be physically listened to and analysed. However a call transcription and analytics solution can help do this for you.
By listening for and analysing keywords that are aligned with your campaign goals, including the value of a sale if a sale occurs, the data can be used to help improve your CPA accuracy.
If you would like more information about call transcription and the analytics available, call us today.