Delacon’s advanced call tracking solution can capture call data from all advertising sources including online digital campaigns and offline placements on broadcast and print media. Regardless of the structure of your campaign, our call tracking solution will be able to accurately capture call data associated with that source.

By using the data, you’ll be able to more accurately optimise sources that are delivering calls to your business.

Here’s our guide on the implementation required to track each source and options for the reporting and analysis of the data.

Source Implementation Reporting
Direct Standard Delacon javascript code with dynamic numbers
  • Delacon reporting tool
  • Google Analytics
  • Salesforce
Organic (Google, Bing and Yahoo) Standard Delacon javascript code with dynamic numbers
  • Delacon reporting tool
  • Google Analytics
  • Salesforce
Google Paid Standard Delacon javascript code with dynamic numbers
  • Delacon reporting tool
  • Google Analytics
  • Google AdWords
  • Google DoubleClick
  • Salesforce
  • Marin
  • Kenshoo
  • Acquisio
  • Sizmek MDX
Bing and Yahoo Paid Standard Delacon javascript code with dynamic numbers
  • Delacon reporting tool
  • Google Analytics
  • Salesforce
  • Google DoubleClick
  • Salesforce
  • Marin
  • Kenshoo
  • Acquisio
  • Sizmek MDX
Display Direct Dedicated CID with single call tracking number to capture call volumes
  • Delacon reporting tool
  • Google Analytics (Universal) with the CID as a custom dimension
  • Google DoubleClick
  • Salesforce
  • Marin
  • Kenshoo
  • Acquisio
  • Sizmek MDX
Display Source Standard Delacon javascript code with dynamic numbers and UTM code added to link
  • Delacon reporting tool
  • Google Analytics
  • Google AdWords
  • Google DoubleClick
  • Salesforce
  • Marin
  • Kenshoo
  • Acquisio
  • Sizmek MDX
eDM Direct Dedicated CID with single call tracking number to capture call volumes
  • Delacon reporting tool
  • Google Analytics (Universal) with the CID as a custom dimension
  • Salesforce
  • Marketo
  • Pardot
eDM Source Standard Delacon javascript code with dynamic numbers and UTM code added to link
  • Delacon reporting tool
  • Google Analytics
  • Salesforce
  • Marketo
  • Pardot
Affiliate Website Direct Dedicated CID with single call tracking number to capture call volumes
  • Delacon reporting tool
  • Google Analytics (Universal) with the CID as a custom dimension
  • Salesforce
  • Performance Horizon Group (PHG)
Affiliate Website Source Standard Delacon javascript code with dynamic numbers and UTM code added to link
  • Delacon reporting tool
  • Google Analytics
  • Salesforce
  • Performance Horizon Group (PHG)
Social (Facebook, Linkedin, Google+ etc) Direct Dedicated CID with single call tracking number to capture call volumes
  • Delacon reporting tool
  • Google Analytics (Universal) with the CID as a custom dimension
  • Salesforce
Social (Facebook, Linkedin, Google+ etc) Source Standard Delacon javascript code with dynamic numbers and UTM code added to link
  • Delacon reporting tool
  • Google Analytics
  • Salesforce
Broadcast (Television  and Radio) Dedicated CID with single call tracking number to capture call volumes
  • Delacon reporting tool
  • Google Analytics (Universal) with the CID as a custom dimension
  • Salesforce
Print (Newspaper and Magazine) Dedicated CID with single call tracking number to capture call volumes
  • Delacon reporting tool
  • Google Analytics (Universal) with the CID as a custom dimension
  • Salesforce