With Delacon’s Phone Lead Alert you get detailed online call reporting and you can also view telephone traffic via your web analytics interface which is already collecting data on the behaviour of visitors to business websites.  And now Delacon’s Phone Lead Alert reports can be integrated into your analytics platform through our sophisticated call tracking plug-in.   For a complete picture of the performance of your web marketing strategies, you can simultaneously analyse data relating to both phone and web leads using this feature.  Shown to the right is an example analysis performed on call data using both the Delacon plug-in and the Google analytics platform:

Delacon has a proud partnership with Acquisio - a leading North American web analytics developer offering a sophisticated platform of data analysis tools.  The combination of this partnership and Delacon’s unique call tracking plug-in allows us to offer businesses a completely new set of possibilities allowing you to gain deeper insights into consumer responses across both telephone and internet channels.   Even though the call tracking technology is complex, the user experience is straightforward and intuitive.


To learn about Delacon's new Google Adwords plugin, click here.

Download the PDF below to learn how to:

• Create a Google Analytics profile for call tracking purposes
  
  
• Implement account mapping seamlessly from Delacon to  Google Analytics
  
  
  
• Generate customised reports to track keywords for call tracking.